A solution shaped around your business

Google Ads

Search advertising shaped around your offer, audience, landing pages, and conversion tracking. Campaign scope, media budget, and review responsibilities are agreed separately.

Is this the right fit?

Start with what needs to change.

You want to reach people actively searching for a relevant product or service.

Potential deliverables

What the scope can include

Your proposal confirms the selected deliverables and acceptance criteria.

  • Keyword and campaign structure
  • Ad copy and landing-page coordination
  • Conversion tracking where scoped
  • Campaign review and reporting

A collaborative delivery

What we need from you

  • Offer and target locations
  • Ad account access and media budget
  • Approved landing pages and conversion goals

Third-party costs, dependencies, review rounds, and ongoing support are agreed before commitment.

Define success before delivery

An agreed way to evaluate.

Review qualified enquiries, conversion quality, and acquisition cost in the context of spend and the sales process.

Clear ownership at every step

From discovery to handover.

  1. 01

    Understand the problem

    Tell us what is getting in the way, who it affects, and what a better outcome looks like.

  2. 02

    Agree the scope

    Define deliverables, exclusions, responsibilities, cost, and milestones before committing to the work.

  3. 03

    Build and review

    Review the direction and working solution at agreed checkpoints, with feedback tied to the scope.

  4. 04

    Launch and hand over

    Check the agreed journeys and integrations, explain how to use the solution, and confirm the support arrangements.

Before we begin

A few useful answers.

How are scope and price agreed?

We review your goals, current systems, and constraints, then define deliverables, exclusions, responsibilities, milestones, and a scoped quote before work begins.

What do we need to provide?

Offer and target locations. Ad account access and media budget. Approved landing pages and conversion goals. Required access and approvals are agreed before the relevant work starts.

Are third-party costs and ongoing support included?

Hosting, domains, media spend, licences, and API usage are identified separately where relevant. Ongoing maintenance, SEO, campaigns, or AI care are included only when agreed in the scope.

How will we judge whether the work is useful?

Review qualified enquiries, conversion quality, and acquisition cost in the context of spend and the sales process.

Tell us what is getting in the way.

We’ll review your requirements and agree the next step. Scope, cost, and responsibilities are confirmed before work begins.

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